Resources Library by ANA

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

November 23, 1983

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Knut Kaavik

November 23, 1983

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Giampaolo Fabris

Company: Demoskopea

November 23, 1983

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

June 15, 1976

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966

Author: Emilio Plate

September 1, 1966